Can You Advertise Your Small Business Online?

The sites online are full of advertisements big and small. Yes small businesses are advertised too. So you can think of small business online advertising. There is a kind of misconception that to advertise online you need to pay hefty amounts. So much so that at times it is not recovered from the sales of even big businesses. It is difficult to break even for the big businesses, so small business online advertising is out of question was the dictum.The scenario is however changing fast. You do get advertising firms on the net who charge much less for the space and you do get good sales with referrals from the net.Firstly we need to define what is a small business? Small and big is a relative term. By small we mean that there is not much investment done in the business. So if the investment is less you need to invest less in advertising as well. A large business normally has a good capital investment. It can bear the brunt of the advertising, which a small business online advertising firm cannot bear. Not any more there are many good advertising companies on the net that charge minimal. There are companies that charge as commission on the sales that happen through the net. So, one need not make a hefty investment either.The businesses that you do from home could be called as small businesses. If you design web sites you can get good clienteles online. That is something people will look up for online. If you have some artistic traits and you do business in it. Even that can be advertised online. Say you give coaching of something you can think of online marketing and advertising. Since the income from it is purely net income you can afford the online advertising fees. If you bake cakes, teach, design something then online advertising is the ideal option.You can make a careful survey of people who offer space online for advertising. You can search various site via Google search. You can also look out for various advertisements to see the type in which they are advertised. It always helps if you have a web page. Many spaces are available online that offer free space for web page. The basic designing of a web page is easy too. There are help options available as well. If you check out various online advertisements, you get an idea as to how you need to advertise your product or services. You can save on the cost by designing your own advertisements.The advertisements need to be noticed. They should have many clicks that increase the sales option. It has to be attractively made and flashy. It has to have lot of visibility with strategically placed advertisements. They can be done in java and flash script. Many companies charge much less. Some companies charge only on the sales that have taken place by the online advertisements. So the small business online advertising can definitely be done.

Depreciate Property Improvements Correctly With Cost Segregation

Most commercial building owners are grossly overpaying federal income taxes because they are not depreciating their property as quickly as they should. A cost segregation study allows property owners to both defer and reduce federal income taxes. When properly performed by an appraiser with expertise in cost segregation, this is a conservative tax planning tool which reduces federal income taxes by properly allocating the cost basis between land, 5-year, 7-year, 15-year, 27.5-year and 39-year property.Cost Segregation Study BenefitsBenefits of a cost segregation study are substantial, immediate and enduring. Year 1 federal income tax savings are typically at least two times the cost of a cost segregation study. In many cases they are five to fifty times the cost of the study. The present value of federal income tax savings for a property held for ten years are typically at least ten times the cost of the study. In many cases, the present value of tax savings as much as 30 to 50 times the cost of the report. The cost segregation study is only required once. Its cost is not recurring, but the benefits are recurring during the term of property ownership. A cost segregation study can also materially reduce local property taxes by separating real and personal property for newly constructed properties.Detailed ExamplePreparing a cost segregation study requires only a limited time commitment from the owner, perhaps 10 to 15 minutes. This limited commitment of time results in substantial tax savings, which are both conservative in approach and well documented. Some owners believe their accountant is properly segregating components into the proper classifications. Many accountants cannot thoroughly research this highly specialized field to understand the myriad of items which can be segregated and are inadvertently overstating their client’s income tax liability. Furthermore, not obtaining a cost segregation study increases exposure in case of an audit since there is no clear audit trail. A cost segregation study prepared by an appraiser with expertise in land valuation, construction costs and market value clearly documents each of these items. Further, a cost segregation expert can almost certainly sharply increase allowable depreciation.Who Benefits from a Cost Segregation StudyIf you own real estate and pay federal income taxes or expect to during the ownership period for the property, you will benefit from the results of a cost segregation study. This is true whether the ownership to the real estate is titled in a corporation, limited partnership or limited liability corporation. For syndicators, a cost segregation study is appropriate if limited partners will receive material net taxable income during the holding period even if the general partner does not currently pay federal income taxes. The cost segregation study will increase depreciation shield, thereby decreasing and deferring federal income taxes for the investors.Decreasing and Deferring Federal TaxesSince a cost segregation study decreases and defers federal income taxes, let’s review the long-term impact of this deferral. When the property is sold, capital gains tax will be due if the owner does not enter into a 1031 exchange. However, capital gains tax rates are typically 20% – 25% for high net worth individuals, while the ordinary income tax rate is 35%. In addition, the deferral during the ownership period has material benefits because of the time value of money. All investors would much rather pay a 20% – 25% tax rate when an asset is sold as opposed to paying a 35% tax rate today.When Should You Obtain A Cost Segregation StudyThe best time to obtain a cost segregation study is when you build or purchase a property. Documentation is most readily available for performing a study and a contemporaneous property inspection can be performed to best document results. However, there are options to perform a cost segregation study for property which has been developed or purchased previously.Elements of Preparing a Cost Segregation StudyThe appraiser starts by gathering documents from the property owner and performing a site visit. As necessary, depending on the special-use property found during the site visit, the appraiser would confer with tax counsel and review relevant tax court decisions. For newly constructed properties, most of the costs detail can be obtained from construction draws or invoices from contractors. For existing properties, the appraiser performs a quantity take-off for 5-year, 7-year, and 15-year property and estimates replacement cost using recognized sources. The appraiser then values land, 5-year, 7- year, 15-year, 27.5-year and 39-year property based upon inspection, analysis and IRS regulations and court rulings.Does this only apply to large owners?Both large and small owners of income property or owner-occupied commercial property can benefit from a cost segregation study. Commercial properties with a cost basis of at least $200,000 will likely see a material benefit in excess of the cost from a cost segregation study. In fact, owners of single-family rental homes can probably achieve worthwhile benefits by obtaining a cost segregation study.Qualifications to Consider when ordering a Cost Segregation ReportThe ability to value land and real property are critical elements when engaging a tax reduction expert to perform a cost segregation study. In addition, it is essential they have a detailed understanding of rules for classifying 5-year, 7-year, 15-year, 27.5-year and 39-year property. The ability to justifiably increase short-life depreciation materially increases the benefits of a cost segregation study. While most accounting professionals have a rudimentary understanding of the 5-year, 7-year and 15-year property classifications, few have a detailed understanding of this highly specialized niche. Be certain the report provider has scrutinized both the federal income tax code and the meaningful tax court cases to allow you to maximize your depreciation and minimize your federal income tax liability.

How to Use Art Therapy As a Means of Stress Relief

Art is therapeutic and is sometimes called expressive art or art psychology that is facilitated by the art therapist, in applying art media, the creative process, and the resulting artwork to explore their feelings, resolve emotional conflicts, further self-awareness, manage performance and obsession, increase social skills, improve reality orientation, decrease anxiety, and raise self-respect. A purpose in art therapy is to get better or reinstate a client’s functioning and his or her sense of personal well-being. Art therapy practice requires information of visual art, the creative process, as well as of human development, psychological, and design theories and methods. It is used as the focus and medium of communication. Almost any medium can be used for art therapy include painting, drawing / sketching, sculpting and clay modelling.Today art therapy is widely practised in a wide variety of settings including hospitals, psychiatric and rehabilitation facilities, wellness centres, forensic institutions, schools, emergency centres, senior communities, private practice, and other clinical and community settings. During individual and/or group sessions art therapists elicit their clients’ inherent capacity for art making to boost their physical, mental, and emotional well-being. Research supports the use of art therapy within a professional relationship for the therapeutic benefits gained through artistic self-expression and reflection for individuals who experience illness, trauma, and mental health troubles and those in search of personal development.A helpful treatment for people experiencing developmental, medical, educational, and social or psychological impairment where the individual has also survived trauma resulting from combat, abuse, and natural disaster; persons with adverse physical health conditions such as cancer, traumatic brain injury, and other health disability; and persons with autism, dementia, depression, and other disorders. Art therapy helps people resolve conflicts, develop interpersonal skills, manage challenging behaviours, decrease depressing stress, and achieve personal insight as it also facilitates people with their social skills.The benefits of art therapy in these types of conditions can help with people who are reserved or shy, or who, for some reason or another, have a hard time functioning within social situations. On the whole, the benefits of art therapy can be quite wide. It can improve lives by helping people improve their mental, emotional, and even physical states therefore increases the quality of life for many people, and it is worth considering if it can aid you in some way or another to enjoy the life-affirming pleasures of art making.The many benefits that can be experienced by the use of this healing modality are:• Allowing unspoken words to be expressed
• Encourages to build trust in a safe environment and be understood
• Help increase their self-esteem and self-respect
• Assists in gaining a new, more objective perspective on their challenges
• Allows you to start experiment with change that can later be applied
• Provides a secure outlet for feelings such as fear, guilt, ache, rage and anger
• Encourages clients to make constructive choices and to gain hope for the future
• Tap into internal power and use existing strengths to build more skills which can facilitate them manage complex emotions and circumstances in other areas of lifeArt therapy can help children and teens to process:• Experiences of sorrow, loss or separation
• Trauma and developmental stress
• Life transitions
• Injury/ accidents
• Birth of a sibling
• Parental separation/ divorce
• Hyperactivity
• Disabilities physical, learning or invisible
• Emotional issues (fear, anxiety, depression, self-esteem, anger etc.
• Behavioural issues (aggression, withdrawal, impassivity, tantrums etc.It could simply be the act of executing artistic expression on your own or with others, or possibly it’s in search of professional help with a qualified art therapist. Either way, the benefits of art therapy make it worth exploring as a mechanism for healing.

Anti Aging Vitamins – Top 5 Longevity Vitamins For Men and Women

Whilst anti aging vitamin peptide face creams which include Retinol and Resveratrol are important to how you look on the outside and inside, anti aging vitamins are also highly essential.1. Vitamin EAvailable through many sources such as supplemental capsules, vitamin E has many anti-aging qualities. Under the medical term “alpha tocopherol”, Vitamins E helps the skin retain moisture and is often added to sunscreens to guard against UVB damage.It’s also a fat-soluble compound that repairs dry, cracked skin when used as a cream or lotion.vitamin E is a powerful antioxidant that protects your skin from harmful free radicals. Free radicals are molecules that have unpaired electrons, and it’s due to these free radicals that seek out electrons from other cells, and then oxidize them and damage the tissue.A right intake of vitamin E therefore prevents oxidation, whilst improving your immune system assisting in the expression of your genes.Vitamin E Helps Prevent:

Blood from clotting.
Risk of stroke or heart attack.
LDL cholesterol from contributing to atherosclerosis.
Risk of some cancers.
Cognitive delay or decline on the brain’s neurons as we age.
Source:

Nuts.
Seeds.
Green leafy vegetables.
Vegetable oils (such as soybean, canola, and corn).
Topical cosmetic applications.
2. Vitamin CAn important anti-aging nutrient, it’s fortunately plentiful in most people’s diets, as again it helps protect against those free radicals, which you digest or are exposed to through pollution, cigarette smoke and radiation.Helping to regenerate other antioxidants, when applied topically, vitamin C protects your skin against damaging UV rays.Collagen is the structural element of your skin providing shape and firmness. vitamin C intake increases the production of collagen whilst improving firmness. This connective tissue is also important for healing wounds.Vitamin E Helps Prevent:

Cancer-preventing qualities.
Development of cardiovascular disease.
Formation of age-related cataracts and macular degeneration.
Source:

Fruits (especially guava and pomegranate).
Veggies (especially citrus and potatoes).
3. Vitamin KThe lack of sleep is not entirely responsible for those tired-looking dark circles around the eyes.Those dark circles are caused by a number of factors, not just lack of sleep or aging. vitamin K helps with one of the most common causes, the leaking of capillaries around the eyes, which inevitably results in the clotting of blood and pooling.Therefore, research has shown that vitamin K aids in the constriction of capillaries, breaking up the tiny blood clots that form the dark circles.It is not the ultimate cure but it should be part of your anti aging vitamin treatment plan.Your body produces small amounts of vitamin K on its own, but consumed as a supplement or multivitamin, or a in a topical face cream, this will greatly benefit those dark tired looking circles around the eyes.Vitamin K Helps Prevent:

Loss of structural strength in bones.
Dark circles and tired looking eyes.
Source:

Kale.
Lettuce.
Spinach.
Broccoli.
Non-hydrogenated vegetable oils.
4. NiacinSpecifically a B3 vitamin, it has several anti-aging properties.It increases your skin’s ability to retain moisture. Moist firm skin not only looks healthier, it actually helps you stay healthier by providing an unbroken barrier against bacteria, viruses and other antigens.Dry skin is often a result of niacin deficiency. Dry skin can often lead to further problems as the cracks between your skin’s “scales” become chinks in your aging body’s armor. In addition, Niacin also acts similar to an exfoliant, helping your skin shed off dead cells and promoting newer cells to move towards your skins surface.Niacin Helps Prevent:

Effects of aging inside your skin.
Bad cholesterol raising “good” cholesterol (high-density lipoproteins, or HDL).
High triglycerides (fats in your blood that contribute to your overall cholesterol count).
Risk and rate of atherosclerosis.
Hardening of your artery walls that leads to heart attacks and strokes.
Source:

Poultry.
Eggs.
Meat.
Fish.
Nuts.
Enriched breads.
5. Vitamin ARetinol, found in anti-aging topical face products is a source of ready-to-use vitamin A.Vitamin A helps aging slowdown in several ways. Again, it’s an antioxidant which neutralizes the damaging effects of oxidation which is believed to be a primary cause of age-related diseases and skin degeneration.As does vitamin K, vitamin A intake helps with circles under the eyes.Topical solutions as mentioned with vitamin A such as Retinol and Resveratrol creams, work as exfoliators whilst reducing fine lines and wrinkles, which has shown to reduce signs of sun damage and skin aging.Vitamin A Helps Prevent:

Deterioration of overall bone health.
Effects of osteoporosis as you get older.
Source:

Eggs.
Fatty fish.
Over-the-counter supplements.
Topical Retinol and Resveratrol anti-aging applications.